Astraque Softwares

SEO & Digital Marketing

Get found. Get traffic. Get results.

We optimize your digital presence for search engines and growth. From technical SEO and content strategy to performance audits and analytics, we help you rank higher, attract more visitors, and convert them into customers.

SEO services in Kenya

SEO (search engine optimisation) is the work that helps your website appear when people in Kenya search Google for what you sell. Unlike adverts, the visits keep coming after the work is done, which makes it one of the most cost-effective ways for a business to win customers online.

We handle SEO as engineers as well as marketers: we fix the technical problems that stop Google reading a site, write pages that answer what buyers actually search, and track results in Google Search Console and Analytics so you can see what changed.

What our SEO work covers

Every engagement starts with an audit and a keyword plan based on real Kenyan search demand, then works through:

  • Technical SEO: speed, indexing, sitemaps, redirects and structured data.
  • On-page SEO: titles, descriptions, headings and content matched to search intent.
  • Local SEO: your Google Business Profile, map listing, reviews and consistent contact details.
  • Content: service pages and articles that answer the questions your buyers ask.
  • AI search: making your business easy for ChatGPT, Gemini and other assistants to understand and cite.
  • Monthly reporting: rankings, clicks and enquiries, in plain language.

Local SEO and your Google Business Profile

For many Kenyan searches, such as 'web design Kenya' or 'POS system Kenya', Google shows a map with three businesses above the normal results. Getting into that map depends on your Google Business Profile: the right category, a complete description, photos, genuine reviews, and the same name, phone number and address everywhere your business is listed.

We set up and tidy your profile, fix inconsistent listings across directories and social profiles, and link the profile to the right pages on your website.

What's included

Tools we use

How we work

  1. 01

    Audit

    Comprehensive technical and content audit to identify gaps and opportunities.

  2. 02

    Strategy

    Build a prioritized roadmap of optimizations ranked by impact and effort.

  3. 03

    Implement

    Execute technical fixes, content updates, and on-page optimizations.

  4. 04

    Track & Iterate

    Monitor rankings, traffic, and conversions — adjust strategy based on data.

Questions

How long before I see SEO results?

SEO is a long game. You'll typically see improvements in 3–6 months, with significant results in 6–12 months.

Do you guarantee first page rankings?

No honest SEO provider can guarantee rankings. We focus on best practices that consistently produce results.

Do you handle content writing?

We can create content briefs and optimize existing content. For writing, we work with trusted copywriters or your team.

How much does SEO cost in Kenya?

It depends on how competitive your market is and how much content is needed. We quote a fixed monthly scope after an initial audit, so you know exactly what work is included.

What is the difference between SEO and Google Ads?

Google Ads places your business at the top of results for as long as you pay per click. SEO earns unpaid rankings that keep bringing visits after the work is done. Many businesses use ads for quick results while SEO builds up.

Can you help my business appear in AI answers?

Yes. AI assistants rely on search indexes, structured data and consistent business information. We make sure your site is readable by AI crawlers, your details match everywhere, and your content answers questions directly so it can be cited.

Ready to talk about your project?

Tell us what you need and we'll reply with a plan and a quote.